Marketing & Junior Academy Specialist

Position Overview

The Marketing & Junior Academy Specialist at GGA plays a key role in supporting both the academy’s marketing efforts and junior golf program operations. This position helps drive the growth of GGA by expanding brand visibility, assisting with social media and content creation, and contributing to the development of engaging, high-quality youth golf programs.

Key Responsibilities

Marketing Support

• Apply GGA’s brand identity across internal and external creative assets, ensuring a unified brand across all channels and outlets.
• Edit short-form video content for social media using branded templates.
• Organize and maintain shared assets across company cloud platforms.
• Assist with photo and video shoots, organizing content and capturing media on-site as needed.
• Support content scheduling and publishing across social media channels.
• Stay current with marketing strategies, integrating new techniques and tools.

Junior Academy Operations Support

• Develop the GGA junior tour and establish partnerships with other academies and golf courses to create leagues, tournaments, and programs that strengthen and grow the youth golf circuit.
• Conduct junior player assessments to evaluate skill levels and guide them into the appropriate player development pathway.
• Support the development of GGA player pathway curriculum into the junior program.
• Promote a safe, inclusive, and positive learning environment that builds confidence and fosters a love for the game.
• Represent GGA at community outreach events, tournaments, and marketing events to expand visibility and attract new clients.
• Support academy operations by assisting with events, clinics, youth programs, and other initiatives as directed by management.

Qualifications

• College degree preferred.
• 2+ years of experience in developing junior programs and coaching.
• Experience in digital media, marketing, social media, or related field.
• In-depth knowledge of swing mechanics, instructional techniques, training methods, and the rules and etiquette of golf.
• Strong interpersonal and communication skills, with the ability to connect with players of all ages, skill level, and backgrounds.
• Ability to clearly communicate player progress to parents by demonstrating their child’s development, helping to encourage continued enrollment in the program.
• Proficient in the use of advanced golf technology and swing analysis tools, leveraging data to deliver personalized, performance-driven instruction.
• Patient, encouraging, and motivational, with a passion for helping players develop and reach their goals.
• Demonstrated commitment to exceptional service and continuous player improvement.
• Self-motivated with the ability to work both independently and collaboratively as part of a team.
• Ability to apply and uphold brand identity consistently across all channels.
• Strong organization, attention to detail, and follow-through.
• Interest in golf, lifestyle brands, or sports culture is a plus!
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Creative problem-solving skills and a passion for innovation.

Required Experience

• Proficient with video editing software (CapCut, Adobe Express, Adobe Premier)
• Social media platforms: Instagram, Facebook, LinkedIn, YouTube, TikTok

Preferred Experience / Open to Learning

• Figma
• Adobe Creative Cloud
• WordPress, Mailchimp, Mindbody, Google Analytics

Physical Abilities

• Ability to stand or sit for extended periods.
• Ability to lift and carry up to 50 pounds.

Software & Equipment used with this Role

• Microsoft 365
• Mindbody
• CoachNow
• Foresight
• Swing Catalyst
• Clippd

Work Schedule

Flexible availability to work evenings, weekends, and holidays as needed to accommodate the facility’s operating hours and customer demand.

Compensation & Benefits

• Competitive pay commensurate with experience.
• Performance-based incentives.
• Paid time off and company-observed holidays.
• Insurance benefits package, plus a 401(k) retirement plan with company contributions.
• Access to GGA’s indoor golf training facility and equipment.
• Employee discounts on merchandise.
• Opportunities for professional development and continued education support.